Australia's very first safe, kid-influencer, incubator program was launched this week by digital media company TotallyAwesome.
The program, called the Squadstar Academy, will help to develop kids' talents and assist them with making videos and content for social platforms. The program will also teach kids about being a kid-safe and brand-safe influencer, as well as safety and privacy in the digital space.
The 'Squadstars' who excel in the academy will be certified as 'SafeFam' and will have the opportunity to star on the TotallyAwesome Youtube channel and website, as well as being able to collaborate with brands.
Country director and head of media innovations at TotallyAwesome, Jeremy Carr, said that kids needed a program to help them express their creativity and exert their influence.
“We started the Squadstar Academy because we believe in kids and their power to influence and create.
“Currently there is no program out there that helps train kids on how to be content creators in a way that is kid-safe online.
“The SafeFam program helps guide kids and families to become certified and also helps develop their creative skills.”
Speaking to Toy & Hobby Retailer, marketing communications manager at TotallyAwesome, Claire Seraine, said that both the TotallyAwesome Squad and the Sqaudstar Academy brands are open to discuss licensing.