Feisty Pets, represented by Surge Licensing was named License Global's One to Watch at the Licensing Expo.
The competition encourages first-time Licensing Expo exhibitors to showcase their wares and innovations. The company cannot have been licensed before 01 January this year and can only be licensed in two categories or less to be eligible.
Feisty Pets is a series of interactive plush toys which go from cute to feisty with a squeeze.
“Feisty Pets is reinventing the toy market through its formidable branding and innovative approach,” Steven Ekstract, brand director, Global Licensing Group, UBM said. “Its mass appeal to several generations marks the brand as ‘one to watch’ and we have no doubt it will see continued success and growth through licensing.”
Other finalists included in the competition included:
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The Magical Tales; a gift book series that celebrates the 'night before' – Christmas, Easter, Halloween, Hanukkah and birthdays. The brand is looking to expand in to other categories including clothing, toys, ornaments, party supplies and more. The books come in a gift box which contain a pouch of 'magical dust'.
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Gaugette; a character-based lifestyle brand for girls with the objective of teaching them vital skills for achieving their goals. The brand aims to encourage and inspire girls to achieve their dreams and become 'goal-getters'. There are plans in the works to enter the toys and games market with tactical board and card games as well as collectible dolls that come with their own skill box and gadgets.