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EntertainmentOne has named US toy maker Jazwares as the master toy partner for its popular preschool program Ben and Holly's Little Kingdom, ahead of its US consumer products debut in August 2017.

Under the terms of the new agreement. The Ben and Holly toy collection will include figures, accessories, multi-packs, vehicles, and play-sets.

“We're thrilled to be working with Jazwares on another of our prized pre-school properties,” Joan Grasso, eOne Family Licensing VP North America, said.

“Jazwares has been a fantastic partner for Peppa Pig and we’re excited to work closely with the company’s top-notch creative team once again to help grow Ben and Holly’s Little Kingdom into a leading children’s entertainment brand."

“Jazwares has been a fantastic partner for Peppa Pig and we’re excited to work closely with the company’s top-notch creative team once again to help grow Ben and Holly’s Little Kingdom into a leading children’s entertainment brand and bring the show to life through a range of toys that will enchant young fans for years to come.”

“Ben and Holly’s Little Kingdom adds magic to everyday life and we're excited to partner with eOne on such a wonderful property,” said Laura Zebersky, chief commercial officer of Jazwares.

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