The Pokémon Company International has announced that Australian licensing firm, Haven Global, has been appointed as the exclusive licensing agent for the brand in Australia and New Zealand.

Building on the iconic, recognisable nature of the Pokémon brand built over two decades, Haven will expand the Pokemon brand in the Australian and New Zealand markets.

"The continued growth and success of Pokémon, and their ability to constantly evolve, has been such an impressive and inspirational journey to watch over the past two decades," Haven Global MD, Tom Punch said.

"We’re so honoured to be trusted by The Pokémon Company International with such an iconic and well-known brand, and look forward to expanding the brand’s presence in our market.”

Over the past 20 years, Pokémon has shipped 25.7 billion trading cards, has an animation program spanning 22 films and 1000 episodes, while also launching the global hit, AR phone-based game, Pokémon Go!.

The partnership was announced at the Las Vegas Licensing Expo on 03 June.

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