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Australian toy company Hunter Leisure has been awarded Hardlines Partner of the Year at ViacomCBS Consumer Products' (VCP) awards presentation. 

Recognising partners who have achieved outstanding results over the past 12 months, VCP also named Big W as Retail Partner of the Year, The Warehouse as Partner of the Year, JNR Nation as Softlines Partner of the Year, Showtime as Promotional Partner of the Year and Band of Boys as Collab of the Year.

VCP senior VP of international Mark Kingston said that working closely with partners is key to the business' success. 

"2020 will be a big year for ViacomCBS Consumer Products, and retailers and licensees are responding positively to this growth.

"As our organisation grows so too does our portfolio of iconic brands and properties allowing us to work with partners to create products for a vast range of demographics across an array of aisles," he said. 

ViacomCBS VP of consumer products and retail marketing for Asia Pacific Claire O'Connor added that the licensing opportunities are constantly expanding. 

"It is an exciting time to be a part of ViacomCBS, not only has our iconic IP never been more popular, we are also adding new and local IP to the mix.

"VCBS have cracked the code on how to build a successful CP influencer business.

"Having grown JoJo Siwa from a YouTuber to a global billion-dollar brand, we are taking this roadmap and applying it to other talent including Ryan’s World and locally the CKN in partnership with Haven, with plenty more global announcements to come," she said. 

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