Hunter Leisure has launched a new website dedicated entirely to showbags in the wake of the cancellation of the Sydney Easter Show. 

The new consumer-facing website, Showbag World, builds on Hunter Leisure's 45-years experience in the industry through its New Concept Innovation business - a dedicated wholesale and retail business specialising in licensed plush, showbags, novelties and inflatables. 

The website showcases the business' range of showbags including Baby Shark, Frozen 2, Star Wars, JoJo Siwa and Trolls World Tour. 

Hunter Leisure GM of carnival Ed Veale said that he hopes the new website and showbags helps to ease the disappointment of not being able to attend the show. 

"We understand the importance of everyone's health and wellbeing; the safety of our customers and staff is the most important consideration right now and we fully support the decision of the Australian Government, NSW Health and The Royal Agricultural Society of NSW. 

"To help ease the disappointment for all those who can’t attend Sydney Easter Show we’ve launched our brand new showbag website to allow our customers to purchase a range of our showbags online and we will be updating it with the latest and greatest showbags as they become available," he said. 

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