Australian licensing firm, Haven Global, has secured two new partnerships with YouTube brands; CKN Toys, the number two toy reviewer on YouTube; and, Pinkfong, the brand behind the global phenomenon, Baby Shark.
Haven will work with CKN Toys to bring consumer products to the global market across various categories.
Managing director of Haven Global, Tom Punch, said that the partnership with CKN Toys will provide new ways for fans to interact with the brand.
“We’re so excited to work with a home-grown superstar!
“Australia has come to the fore as an incubator for globally successful brands across toys and entertainment – and now online content.
“Consumer products gives kids touchpoints to interact with their online idols. These kids are living the dream – and kids out in the ‘real world’ love them and want to be a part of it,” he said.
Ray Nguyen of CKN Toys, said that he is thrilled to have Haven on board to expand the brand.
“What started as fun and games in the family living room has grown beyond our wildest dreams.
“We’re thrilled to have Haven Global bring the brand to the world."
Meanwhile, Haven also secured a partnership with Pinkfong to launch consumer products for Baby Shark in Australia and New Zealand.
Haven, in partnership with Caprice and Zak, will launch apparel, bags, footwear, home, dinnerware and more, with the business expecting the products to fly off the shelves.
“The pent up demand for Baby Shark product is going to see this product fly off the shelves in the lead up to Christmas,” Haven director, Yvonne King, said.
“WowWee toys are already blowing out and based on the numbers, there are thousands upon thousands more retail sales opportunities just waiting to be filled!
“The output from Pinkfong is going to take us well beyond Christmas with Baby Shark animated digital shorts in production to launch 2019 and a movie underway,” she said.
CEO of Pinkfong, Minseok Kim, said that there is more exciting Pinkfong content to come in 2019.
“We are delighted to have Haven Global on board to launch Baby Shark products in the Australian market.
“This will be just the first of many more hot properties from Pinkfong’s content, and we’re excited to be expanding into this new territory.”
The announcements were made on 03 and 04 March respectively.