Australian licensing agency, Haven Global, has signed a global partnership with toy company Zuru to launch a range of toys for kid YouTubers Vlad and Niki.
The range, which will be released in 2021, will consist of toys and games and will utilise the exposure of the YouTube channel, by capturing the fun and excitement that Vlad and Niki that have brought to pre-schoolers for the last two years.
The brothers' channel has quickly grown to be one of the biggest YouTube channels in the world, achieving four billion views per month.
Across their 15 channels and in 12 languages, Vlad and Niki have amassed 90 million subscribers, while their English channel has garnered 39 million subscribers in just two years.
Vlad and Niki's exciting and energetic videos centre on the boys’ daily life adventures, which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs.
Haven Global MD Tom Punch said that the business was thrilled to sign Zuru for the Vlad and Niki toy line.
"We are so excited at Haven to bring together these two super-dynamic parties, and we’re sure it will be a huge success.
"Vlad and Niki create amazing content that kids around the world adore – billions of them!
"Add to that the passion, creativity power and global retail connections of Anna Mowbray and the Zuru team – and it’s a match made in heaven.
"We can’t wait to see it hit the shelves, and be enjoyed by the millions of fans worldwide," he said.
Zuru director and COO Anna Mowbray added that the business is excited to create the line.
"With the escalating rise in content viewership, I’m extremely excited to have formed a licensing partnership with the children sensations Vlad and Niki.
"This engaging and dynamic brother duo, combined with Zuru’s world class expertise in product design and distribution will undoubtedly lead to a phenomenal line," she said.