Haven Global has announced that it has signed US licensing agency Retail Monster to become the exclusive US licensing agent for YouTubers, Vlad and Niki.
The signing of Retail Monster is the second announcement in as many weeks for the kid-YouTuber brand and builds on Haven's announcement that Zuru is on board as toy partner.
Haven MD Tom Punch said the business was excited to begin work on the Vlad and Niki partnership with Retail Monster.
"We are thrilled to be joining forces with Retail Monster to grow the US retail and licensing strategy for the next generation of YouTube stars," he said.
Retail Monster founder Michael Connolly added that the business is excited to build the Vlad and Niki brand in the US.
"We are extremely proud and beyond excited to be collaborating with Haven once again, as we collectively build Vlad and Niki into an A+ level brand.
"As content consumption behaviour and habits of kids and family continue to evolve and change, our focus will be to develop, design and launch innovative consumer products and promotional programs to fans in the States with this engaging and fun-loving family," he said.