Sesame Workshop has named Haven Global as its Agent of the Year.
Helping to celebrate the Sesame Street's 50th anniversary in Australia and New Zealand, Haven rolled out key activations, campaigns and partnerships including the 50 Years and Counting art exhibition, the world’s first Sesame Street Circus Spectacular in partnership with Showtime Attractions and celebrated a joint toy venture with The Wiggles and master toy partner, Headstart International.
"We are delighted to receive this acknowledgement for all our hard work," Haven director Yvonne King said.
"2020 marks our 15th year representing Sesame Street in Australia and New Zealand and we’re really proud of the results of our efforts to keep reinventing the local program to ensure it stays fresh and engaging for our consumers.
"It’s a testament to the brand and our relationship with the fabulous team at Sesame Workshop that we can still get so excited about it 15 years on," she said.
Sesame Workshop director of APAC Will DePippo added that the business was thrilled to recognise Haven as a key partner.
"It’s a pleasure to announce Haven as Sesame Workshop’s Licensing Agent of the Year.
"We’re so proud of the work we’ve accomplished together in Australia and New Zealand over the past year – including taking home the Preschool License of the Year Award at the 2019 Licensing International Australia & New Zealand awards," he said.
According to Haven, a nation-wide, Sesame Street promotional program is set for release in February 2021.