American toy business, Hasbro, has entered a partnership with Kilburn Live to bring Hasbro-themed entertainment centres to the US and Canada.
The indoor centres will use classic Hasbro brands such as, My Little Pony, Monopoly and Mr. Potato Head, to create play experiences in multiple activity zones.
The former CEO of Main Event Entertainment, Charlie Keegan, will head up the roll-out and lead the development of the centres.
Senior vice president and general manager of Hasbro Consumer Products, Casey Collins, said that these play centres will help Hasbro offer consumers a completely new experience.
“Hasbro is committed to ‘creating the world’s best play experiences.’
“In our 95-year history, Hasbro has transcended the toy aisle to become a lifestyle brand that both kids and adults enjoy.
“Our partnership with Kilburn will allow us – for the first time ever – to offer a wholly immersive and true play experience that unlocks a totally new and exciting way for fans to experience the Hasbro family of brands.”