British toy company, Golden Bear, has been tapped to serve as the master toy licensee for Acamar Films' preschool show, Bing.
The business now holds the master toy rights for the brand in Australia, the UK, Ireland and EMEA.
The Bing product range will feature the characters Bing, Flop and friends and will include; plush renditions in basic, talking, feature, night-time and jumbo; figurines and playsets; role-play items; bath toys; and, wooden puzzles.
Golden Bear managing director, Barry Hughes, said that the business looks forward to bringing its experience in the preschool toy space to the Bing property.
“We are extremely excited about bringing our preschool expertise and passion for toys and applying it to the wonderful property, Bing.
“We have watched with great admiration as Bing has established himself in the hearts of preschoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much pre-schoolers wish to engage with the characters.
“We are truly delighted that Golden Bear can now be considered 'A Bing Thing!'”
CCO at Acamar Fims, Sandra Vauthier-Cellier, said that Golden Bear's enthusiasm for the brand makes them the ideal master toy partner.
“We’re thrilled to welcome Golden Bear to the Bing family.
“The team have demonstrated a genuine passion for the property and their record of success in the pre-school sector is unrivalled.
“They are undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”
The partnership was announced 01 October.