Esports will become a major focus at the upcoming Brand Licensing Europe, with the organisers announcing that the burgeoning industry will be a focus of one of two keynotes.
Taking place on BLE's unofficial 'gaming day,' the keynote – The Gaming Counter-Culture - The Rising Brand of eSports – will feature Game’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos, Edge.gg founder and executive chairman David Yarnton and will be moderated by Global Licensing Group brand director Steven Ekstract.
Amos said that the eSports industry is primed and ready for licensing partnerships.
"Esports is a truly global spectator sport with nearly 400 million viewers worldwide.
"As a form of entertainment, it’s growing at a rapid pace. Live events are getting bigger, their frequency is increasing, and events are even now televised.
"Consumer products based on eSports IP has, until now, only been available at the events themselves or online. With a global audience that is both engaged and hungry for consumer products, eSports has huge licensing potential," he said.
BLE will also host its largest contingent of gaming exhibitors at this year's show, demonstrating the growth the industry is experiencing in the licensing space.
BLE event director Anna Knight said that alongside the eSports keynote, there will plenty of other gaming-related sessions.
"Thursday is going to be the day for the games industry – retailers, manufacturers, developers and publishers – to visit BLE.
"In addition to our eSports keynote, visitors will be able to hear an amazing Tinderbox panel featuring Fashion UK and Microsoft called Console to Consumer – Retail Activation in the Gaming World and GfK’s Dorian Bloch tackling the Theatre of Gaming in 2019 with predictions for the industry’s future," she said.
BLE will take place at ExCeL London from 1-3 October 2019.