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Peppa Pig will make her debut in cinemas in China in time for Chinese New Year in 2019.

 

Entertainment One (eOne) and Alibaba Pictures Group Limited announced the partnership on 22 August, which will see their first Peppa Pig co-production coincide with 2019 Year of the Pig.

 

The full-length feature film titled Peppa Celebrates Chinese New Year will be a combination of live action and animated content based on the Peppa Pig television show.

 

President of Alibaba Pictures, Wei Zhang, said that the partnership is an opportunity to exchange cultures and values between China and the West.

 

"This cooperation is an important opportunity to promote cultural exchange between China and the West. Alibaba Pictures is excited to share China's traditions and culture with the rest of the world with a new fun filled storyline featuring a character as popular as Peppa.

 

"The Peppa Pig series emphasises the importance of family values, and that is something that will deeply resonate with Chinese audiences. We hope this family film will pave the way for further development of films for young audiences in China."

 

Peppa Celebrates Chinese New Year has been specifically developed for families celebrating Chinese New Year and incorporates many Chinese traditions. The film will also introduce new characters such as the Panda twins.

 

Exclusive, limited-edition panda-themed consumer products will be released through Alibaba's licensing and entertainment business, Ali Fish.

 

eOne's president of family and brands, Olivier Dumont, said that the film was created with special cultural significance in mind to resonate with the large Chinese fan base.

 

"There is a huge fan base for Peppa Pig in China, so we’re thrilled with the prospect of bringing the brand’s first ever theatrical release to cinemas in the region in early 2019.

 

"We’ve worked closely with Alibaba Pictures to create content and cinema-themed merchandise with special cultural significance that will resonate with Chinese audiences.

 

"We look forward to delighting Chinese families with an unforgettable cinema experience when the film opens next year."

 

The film is slated for release on 05 February 2019.

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