The Doctor Who-Mr Men brand mash-up idea continues to gather steam with the launch of a new series of figurines.

BBC Worldwide and Sanrio have inked a new deal with RP2 Global for the launch of a range of Dr Men figurines in the UK after the success of a book series featuring 'Dr Men' characters.

According to Licensing Source, the first wave of figurines will launch in coming months, and includes Dr First, Dr Fourth, Dr Eleventh and Dr Twelfth.

The books, published by Penguin Random House, will be used as an awareness builder for the products.


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