The Walt Disney Company Australia and New Zealand, has teamed up with Kodak Moments to bring an Australian-first range of personalised Disney, Pixar, Star Wars and Marvel products to the Australian market.
In Kmart photo centres nationwide from today, the range features 2,800 designs on products including educational charts, party invitations, greeting cards, border prints, posters, magnets and mugs.
Classic characters such as Mickey Mouse, Winnie the Pooh, a range of Disney Princesses, Star Wars characters such as Rey and BB-8, Captain Marvel and Black Panther from Marvel feature in the collection.
All of the products in the range are completely customisable, allowing consumers to add photos and text to create their own personalised product and in-store experience – a demand which has been ever-increasing.
Vice president and GM, Star Wars and Consumer Products Commercialisation at The Walt Disney Company Australia and New Zealand, Meagan Sanders, said that the business is excited to be partnering with Kodak Moments on the initiative.
"We’re thrilled to collaborate with Kodak Moments on this exclusive product range that incorporates the magic of our much loved characters to create personalised photo moments to treasure for a lifetime.
"This fantastic collaboration not only provides children with a fun photo and learning opportunity through educational charts, but also allows our cherished characters to be part of Australians’ stories," she said.
Kodak Moments sales and marketing manager, Australia and New Zealand, Gavin Wulfsohn, said that children can be encouraged to engage with educational materials through the personalised Disney products.
"Everyone has a favourite photo that instantly delivers warmth, comfort and a special memory. These have always been referred to as Kodak Moments.
"Adding these Kodak Moments – alongside a touch of Disney magic – to our educational charts can make all the difference in encouraging children to read and count while developing a lifetime love of learning.
“Milestones in your child’s life – from birthdays through to first days – can be themed and personalised, with memories brought to life with iconic Disney characters,” he said.
The range of personalised products and characters will grow alongside Disney's film releases throughout 2019.
The line is available on every Kodak Picture Kiosks at all Kmart photo centres, and ready for next-day collection.