Licence Global magazine has published its annual Top 150 Global Licensors report, with Walt Disney Company taking the top spot – a place that's been reserved by the conglomerate for many years.
Disney boasted a healthy 2017 retail sales figure at US$53 billion, outstripping number two, Meredith Corporation, by nearly US$30 billion.
Although Disney maintained the top ranking, its sales fell slightly from US$56.6 billion in 2016, the first decline in sales from the group in the past five years.
Other major toy brands to rank in the top 10 were: NBC Universal at number four with US$7.3 billion in retail sales; Hasbro came in at number five with US$7.1 billion; Warner Brothers Consumer Products ranked number seven at US$7 billion; and, Nickelodeon rounding out the bunch at number nine with US$5.5 billion in retail sales.
NBC Universal jumped up three spots in the list from 2017, while Hasbro moved from number six to number five in 2018. MGA entertainment made big gains on the list, going from number 141 in 2017 to number 48 in 2018 with US$1.2 billion in retail sales.
Crayola made its debut on the list this year, coming in at number 116 with sales at US$180 million. Key licensing partnerships with brands such as Sally Hansen, Kelloggs and Nestle among others, as well as the LIMA award winning partnership with Clinique proved a hit with consumers and earned the company a spot on the Licence Global list.
The report collates financial information for retail sales of licensed merchandise across a range of industries.