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Australian TV hit Bluey, is set to become more visible on a global scale, after BBC Studios signed broadcast and licensing deals for the show.

Disney will come on board as the broadcast partner in all territories outside of Australia, New Zealand and Greater China, while Moose Toys has been named as the global master toy partner for all territories excluding Asia.

Disney will premiere the show internationally on Disney Junior and the upcoming Disney+ service from late 2019.

Senior VP, Consumer Insights and Programming Strategy, Disney Channels Worldwide, Jane Gould, said that the show caught the attention of Disney because of its authenticity.

"The power of family is a cornerstone of Disney storytelling, and the warmth and authenticity of Bluey’s family dynamic is what first captured our interest in the show.

"Bluey reminds us all of our own families, and it plays out the small but emotionally epic dramas of day-to-day life in surprising, heartfelt and very funny ways that will engage children and parents alike.

"We’re excited to introduce Bluey and her family to our audiences across the world on our multiple platforms."

Moose will have toys ready for Australian stores by Christmas 2019 while the US market and other regions will have stock in 2020. Toy & Hobby Retailer can share that these toys will be in the plush and plastics/plastic figurines categories. 

VP, Global Licensing at Moose Toys, Menal McGrath, said the property has global appeal and will make waves in the pre-school aisle.

"The reception of Bluey in Australia has been phenomenal and we believe Bluey has what it takes to be a major hit in the pre-school aisle around the world.

"Bluey’s quirky and heartwarming stories align perfectly with Moose Toys’ core values to make kids happy."

Executive producer for programme makers Ludo Studio – creators of Bluey – Charlie Aspinwall, said that the new partnerships represent a new frontier for the show.

"Dreams do come true. Partnering with Disney and Moose Toys is everything we hoped for Bluey and way more. We can't wait for kids and families around the world to fall in love with this special show."

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