Moose Toys has been appointed as global toy partner for popular children's YouTube channel ChuChu TV.
ChuChu TV has a spread of 10 YouTube channels covering songs, nursery rhymes and pre-school learning videos for over 30 million subscribers.
Moose will launch activity and learning, figures, dolls and plush toys for the ChuChu TV brand in Australia, New Zealand, the US, the UK and India in Autumn 2019.
Originating from India, the ChuChu TV IP is the first Indian property to have a global toy deal.
Dream Theatre, the licensing agent who brokered the deal, will manage the licensing program across the globe.
Dream Theatre founder and CEO, Jiggy George, said that both Moose and ChuChu TV's passion for for the property will make the partnership a success.
“We are very proud to bring together two world class companies, who are at the forefront of driving change in their respective industries for this momentous partnership.
“The keen understanding of our audiences, collective passion and innovative spirit of the teams involved set this partnership apart.
“We are certain that the ChuChu TV toys will be a runaway success, delighting kids across the world.”
ChuChu TV's founder, CEO and creative director, Vinoth Chandar, said that the extension of ChuChu TV to toys will provide children with a new way to engage with the brand.
“We are delighted to partner with Moose Toys for our ChuChu TV toys.
“ChuChu TV is loved by babies and kids around the world, and Moose’s rich experience in creating and bringing world class toys to kids globally makes them our ideal partner.
“We are certain that the ChuChu TV toys will bring as much joy as our content does and give kids all over the world a new, fun way to engage and grow with us.”
According to a statement, more information about the toy line will be released at the New York Toy Fair in February next year.