Creators of the popular collectibles Pop! Vinyls, Funko, has released a cereal line called FunkO's.
Over 40 licensed characters will appear on the cereal boxes, including Pennywise from It, Batman from DC and Mega Man. Each box contains a Pocket Pop! inside, which will no doubt draw avid collectors.
“As the market leader in licensed pop culture products and speed to market capabilities, we are in a truly unique position to surprise and delight our passionate fan base,” Brian Mariotti, CEO of Funko said in a statement.
Each box is slated to retail for $7.99 and will feature puzzles, activities and games on the back panel of the package.
“Given our diversity of licenses, this launch is another example of how we are able to drive fan engagement and consumer demand for our brand in creative and distinctively Funko ways,” Mariotti said.
Don't expect to see the cereal on supermarket shelves though, with the range being sold through GameStop, Hot Topic and Funko.com among other retailers to begin with.