BBC Studios has named Penguin Random House (PRH) as master publishing partner for the breakout hit Bluey. 

Already holding the publishing licence for the brand in Australia, PRH now holds global rights in all languages (excluding China and Chinese languages) to the Bluey titles.

Alongside this expanded partnership, the pair will launch the first three books into US retailers on 20th October.

In the UK, Bluey books are expected to hit retail in the second half of 2021, following the show’s roll out on Disney+ in the region. 

In Australia, the Bluey books have enjoyed significant success, selling one million copies in seven months. 

The first three Bluey titles, which launched in November 2019, were the second, third and fourth-highest selling Australian children’s books of the year while Bluey: The Beach was awarded the 2020 Book of the Year by the Australian Book Industry

BBC Studios (Americas) VP consumer products and business development Suzy Raia said the business is thrilled to bring the books to the US market. 

"Love for Bluey continues to grow among families with young children around the US, and we are looking forward to bringing the stories beyond screens into beloved books we know pre-schoolers will enjoy with their parents.

"The partnership with Penguin Random House is a wonderful addition to a growing licensing program that started with Moose Toys last month.

"There are many more exciting things ahead for our favourite Blue Heeler," she said. 

Bluey is produced by Queensland-based Ludo Studio.

comments powered by Disqus