Penguin Random House has announced that one million Bluey books have been sold in Australia. 

The highly-popular children's series created by Queensland-based Ludo Studio, has gone from strength to strength in recent years, gaining licensing partnerships with Moose Toys, Wahu, Bonds and Disney alongside Penguin Random House (PRH). 

According to PRH, the first three Bluey titles, which launched in November 2019, were the second-, third- and fourth-highest selling Australian children’s books in 2019.

In May, Bluey: The Beach was awarded the 2020 Australian Book Industry Awards' (ABIA) Book of the Year - the first time ever in the history of the ABIAs that a children’s picture book has won the award. 

Currently, eight Bluey titles are in the Top 20 on Bookscan including Bluey: The Beach; Bluey: Fruit Bat; and, Bluey: Time to Play! A Sticker Activity Book. 

Ludo Studio director Charlie Aspinwall said that selling one million copies was a milestone for the brand. 

"It’s so wonderful to see Australian readers young and old enjoying these beautiful Bluey books.

"Congratulations to everyone at Ludo Studio, BBC Studios and Penguin Random House on this amazing milestone," he said. 

Six more Bluey titles are set to be published before Christmas this year including a Father's Day book, a colouring book, a magnet book and another sticker activity book. 

Bluey retains the top-spot as the most-watched program ever on ABC iView amassing more than 261 million plays for series one, with series two already garnering 43 million plays since March 2020. 

comments powered by Disqus