BBC Studios in partnership with Bonds has launched the first line of Bluey children’s apparel.
The range includes zip wondersuits, sleep sets, t-shirts and stretchy chesty singlets with all items featuring hand drawn designs.
Bonds head of marketing Kelly McBride said that the business wanted to capture the essence of the show in the apparel.
"Our team wanted to create designs that reflected the fun, playfulness and adventurous spirit of the show. We hope our range is as lovable and endearing as Bluey, Bingo, Bandit and Chilli themselves," she said.
"We’re thrilled to bring the first range of Bluey apparel to fans with this fun and playful collaboration with Bonds," added BBC Studios ANZ licensing manager Nicole Chungue.
The line retails for between $14.95 to $32.95 with items suitable for newborns to 10-year-olds.