Cartoon Network has strengthened its partnership with retailer, Miniso, in Australia and New Zealand in time for the Christmas trading period.


Currently, Miniso sells the Cartoon Network property, We Bare Bears, toys, homewares, cosmetics, stationery and accessories in its stores.


According to a statement, Miniso's partnership with Cartoon Network has been one of its most successful, selling more than 100,000 products from the range since January this year.


CEO of Miniso Australia, Ben Yip, said that Miniso is excited to bring more products to the show's fans.


We are delighted to partner with Cartoon Network on the lovable We Bare Bears franchise.


The range has been an overwhelming success for us and we are excited to bring even more We Bare Bears products to the fans in Australia and New Zealand.”


As part of the expanded partnership, Miniso will welcome a new range of Christmas-themed plush toys and a calendar to the We Bare Bears range and will also increase its store footprint – to 31 stores in Australia and New Zealand – by the end of this year.


VP of Cartoon Network Enterprises in Asia Pacific, Vikram Sharma, said that Miniso is the perfect retailer to sell the expanded We Bare Bears range.


We’ve seen the We Bare Bears franchise go from strength to strength in our region, leaving an impressive bear-shaped pawprint on the licensing industry.


The show has such energy, innocent humour and universal charm, and its mass appeal goes all the way from children to young adults.


As one of the world’s most ambitious retailers, Miniso is the ideal partner to showcase the series’ three bear brothers – Grizzly, Panda and Ice Bear – as they’ve never been seen before.”


The partnership was announced on 02 November.



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