Licensing

264 items will be released in the new Adventure Time range.

The parnership will see WildBrain manage an exclusive library of Playmobil content.

The toy business has announced a licensing partnership for Barbie, as well as live-action film for Hot Wheels.

The Little Wiggles brand has provided fresh opportunities for Wiggles licensees.

The toy and shoe company have teamed up to offer a second run of school shoes, this time, with Treasure X included.

“It truly has been a childhood dram come true for me to be part of Star Wars toys, but I am excited for this new opportunity ahead!"

A new licensing-focused events program will launch at the 2019 fair.

"We believe in kids and their power to influence and create."

The second-edition of Game of Thrones Monopoly comes with sound in a first for the classic game.

“Hasbro is committed to ‘creating the world’s best play experiences.’"

Cartoon Network expands retail relationship with Miniso.

Retailer visitor numbers jumped up significantly.

Production begins on the Lego-based show.

“We are proud to have Centa IP as a partner in our international efforts.”

The deal represents a first for a property from India.