"[This is] the most rewarding toy we’ve ever sold."

The book by Australian author, Aaron Blabey will be turned into a animated musical.

These are the brands that took the top spot in the International Licensing Awards.

"Guests will be able to relax, eat and play surrounded by their favourite shows and characters."

The new multi-year licensing deal will see a wide range of Cat toys hit the market.

Haven is set to expand the brand Down Under.

Kindi Kids is set to be emblazoned on apparel, accessories and publishing.

"Mattel has been our partner on DC for over 15 years and really knows our characters."

"We're making 52 more Blueys."

"Our new identity is also symbolic of the changes that have occurred in the licensing industry."

50 years on since Lego launched the Duplo brand, the business has unveiled a new play area at Chadstone.

"We’ll create brand new physical and digital play-based experiences that will get kids engaged in ways that no small screen device could."

In a new initiative announced today, consumers will be able to personalise a range of products with their favourite Disney characters.

The series debut ranked at number one in its 12.30pm time slot on all TV with kids from two to 11.