Licensing

The iconic character could be getting a Lego movie.

The new deal is a first for the country.

Funko and Microsoft partner up.

Universal launches new augmented reality game.

Hasbro wants to exploit the brand.

"The enthusiasm the Australian market showed is super exciting.”

Feisty Pets named one to watch.

LIMA presents the coveted awards at Licensing Expo.

LIMA finds global licensing industry generates US$270 billion.

NPD's US Licence Tracker reveals Paw Patrol as most popular licence.

Nintendo licenses popular brands to Random House.

New Shopkins and Pikmi Pops products to launch in US.