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"This exhibition truly celebrates the heritage of the Sesame Street brand."
The store features Australia's only official Platform 9¾ photo opportunity.
"Having grown exponentially over the last 10 years, analysts estimate the eSports industry will be worth more than US$1.4 billion by 2020."
The unique collections will not be repeated once sold out.
The store will open tomorrow and boasts a mosaic made from 88,470 individual bricks.
Original content and a consumer products line is on the cards.
The cake took over three months to create and is Australia's largest ever dog cake.
"We are super excited for kids to finally get their hands on Bluey toys."
In addition, the retailer plans to open 68 stores in 15 months in Australia.
In its annual results, the supermarket chain posted a 7.2% lift in net profit after tax of $1.75 billion.