Electronic & Interactive

Geeky gear and fun toys for big and little kids alike, to hurt your head while having fun!

Through a combination of entertaining electronic formats and engaging, age-appropriate content, children learn while having fun.

Bring animals and prehistoric animals to life in the home with an exciting and amazing, virtual reality/augmented reality and mixed-reality experience.

This high-octane, humorous app-integrated family game mixes the best of talent shows with family fun and tech.

Build-A-Bot incorporates interactive features and adorable designs that will take Robotics to the next level.

Learn the rudiments of sequencing as well as shape, colour and pattern recognition with Paw Patrol.

There is sure to be something to appeal to everyone in the Vtech Toot-Toot Splash range.

Taking the selfie trend to the next level with the SelfieMic.

Get up close and personal with the Eyeclops, a fun handheld bionic microscope toy.

Bandai Namco Entertainment’s 2016 range includes great new toys inspired by Disney Pixar’s Finding Dory.

SelfieMic melds the popularity of music videos and the global phenomenon of ‘selfies’ into a great tool that allows every child to create their own music videos and become a pop star.

Modern Brands' award-winning set that combines construction play with stop-motion animation movie making.

Life under the sea has never looked as good as it does with Zuru's innovative water-activated technology.

Catch up with all the must-see items and be amazed at their exciting new brands for 2015.

Talking Lily Bobtail and Gigglepaws plush makes the perfect gift for fans.