There are five factors behind the science of impulse purchasing: people, environment, choice, value, and accessibility – and Keycraft is the industry’s impulse purchase expert.

Keycraft’s range of product is carefully curated to provide opportunities for retail partners to maximise both basket value and profit from unplanned purchases in their retail environment.

Keycraft engages in value engineering: it’s not about being cheap, it’s about balancing margin, quality and the desirability of the product in your particular environment, and facing your customer demographic.

Done properly, low-cost, impulse purchases can become an important revenue generator – and Keycraft’s brands reflect the company's understanding of this science.

One of the newest additions to the product portfolio is Goobands, a collectable range of Slime and Putty that will capitalise on the current international trend for these types of product.

Keycraft invites all retailers to review the way its brands drive multi-buy purchases in-store.

Keycraft Australia   stand J05   T:02 8599 1333   W:


comments powered by Disqus