The donation comes off the back of sales from the Red Nose Wags the Dog plush. Read more
This is how it will capitalise on Christmas spending.
"We began marketing to the Toys R Us fan base from September and the response since then has been nothing short of incredible."
"This makes for a much more dynamic and fast-moving Australian toy industry which is exciting."
"I think a growing backlash against screen time and disposable consumerism offers plenty of scope for creative play."
Since its launch around the world, the service has received 10 million sign-ups.
"This exhibition truly celebrates the heritage of the Sesame Street brand."
The store features Australia's only official Platform 9¾ photo opportunity.
"Having grown exponentially over the last 10 years, analysts estimate the eSports industry will be worth more than US$1.4 billion by 2020."