"We’ve done the research and we know these presents are going to be a hit." Read more
Speakers featured on the line-up include international toy experts Reyne Rice and Richard Gottlieb.
"90% of Australians have a preference for buying Aussie."
Jake Nelson wraps up the PAX Australia convention which took place in October.
"We understand that the way they want to shop is evolving."
Since its launch around the world, the service has received 10 million sign-ups.
"This exhibition truly celebrates the heritage of the Sesame Street brand."
The store features Australia's only official Platform 9¾ photo opportunity.
"Having grown exponentially over the last 10 years, analysts estimate the eSports industry will be worth more than US$1.4 billion by 2020."