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Hitwise has released its stats from the sales.

"We began marketing to the Toys R Us fan base from September and the response since then has been nothing short of incredible."

"This makes for a much more dynamic and fast-moving Australian toy industry which is exciting."

"I think a growing backlash against screen time and disposable consumerism offers plenty of scope for creative play."

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Since its launch around the world, the service has received 10 million sign-ups.

"This exhibition truly celebrates the heritage of the Sesame Street brand."

The store features Australia's only official Platform 9¾ photo opportunity.

The consumers have voted.

"Having grown exponentially over the last 10 years, analysts estimate the eSports industry will be worth more than US$1.4 billion by 2020."

The unique collections will not be repeated once sold out.